David speaks at Casual Connect 2017
Our CEO David has always been a regular attendee and speaker at Casual Connect Asia, a prominent event for the casual games industry.
This May, he was invited to join the panel on “Regional Publishing for Social Casino” on Day 2 of the 3-day conference. Moderated by Wibe Wagemans (Huuuge Games), the panel looked into the role of regional publishers in social casino mobile games, especially in Southeast Asia.
David had a lively discussion with fellow panelists Kevin Egan (KamaGames) and Shawn Ogren (Facebook) as they exchanged thoughts on alternative payment methods, localization, and ad fraud—all topics that all of us at goGame are familiar with.
The 50-min-long discussion is available on video, and here are the main takeaways:
There’s huge potential for growth in Asia
Everyone agrees that Asia is a region of rapid growth, but the diverse nature of the different markets means that there are many challenges to overcome—and that’s how regional publishers can contribute.
Credit card isn’t king
The popular saying “When in Rome, do as the Romans do” doesn’t just apply to tourists. It also applies to mobile games developers trying to monetize in Asian markets, where credit card penetration is much lower. A publisher worth his salt will always ensure that your players are able to pay with their preferred method.
Localise as much as possible
Social casino apps may not appear to have as much content when compared to an RPG game. However, every little bit counts—from publishing strategy to marketing banners, game support, and everything in between. And if anyone needs a case study to convince them, the massive success of Luxy Poker, a Bahasa Indonesia game for Indonesians clearly shows the importance of localisation.